Friday, 5 August 2011

The HUB model of Communication

When we make the leap to mass communication, the basic elements change significantly, and we add several new components. For our purpose, we need a model that visualizes mass communication as an interactive process. The HUB (Hievert, Ungurait, Bohn) model describes that process as a set of concentric elements always involved in a series of actions and reactions. HUB model pictures communication as a process similar to that of dropping a pebble into a pool. This action causes ripples that expands outward until they reach the sides of the pool, and then a few bounce back towards the center. The content of communication is like a pebble dropped into the pool of human affairs. Many factor affect that message as it ripples out to its audience and bounces back. These factors are the components of the total process. The HUB model’s rings also reflect the physical process of sound conduction and electronic transmission. The goal of course, it to present mass communication as clearly and completely as possible.


  1. I read, enjoy and learn from your blog. Thanks! Keep on posting.


  2. What or who are the elements that make it bounce back towards centre? Can theae elements be manipulated?